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CommercialTruckTrader unveils redesigned web site

CommercialTruckTrader, a leader in the work truck classifieds industry, recently unveiled its redesigned website, featuring a simpler graphic layout, improved search, expanded content and enhanced dealer positioning designed to attract, engage, and retain visitors longer.

The new design, based on customer research and Web analytics, allows users to quickly find useful information. A vast amount of relevant cycle-specific content has been added to the site. Dealers now have the opportunity to more precisely target customers who are searching for their products and services, driving more qualified leads.

The site now features:

• An optimized homepage design geared to quickly serve up more relevant, meaningful content to different audience segments, be it consumers, dealers, or manufacturers.
• An intuitive user interface based on the three drivers of classified advertising – "Finding", "Researching", or "Selling" a work truck. The layout allows customers to navigate the site to find exactly what they are looking for quickly and easily.
• Integration of Internet standard banner sizes, allowing advertisers to deploy standard advertising packages without modification.
• Improved search capabilities, sharpening the results to more precisely match the request.
• Expanded search results, taking the returned value from 200 to 1,000 products, in line with industry standards used by companies such as Google.
• Rich, relevant content including vehicle specifications, press releases, industry news, lifestyle features, information and more.
• Information on more than 85,000 work trucks, products and services.

Truck Features

GPS truck tracking systems could help prevent truck mishaps
Boston.com features a story on GPS technology that could prevent truck accidents by tracking a truck's position and speed.

One such system is Cadec's PowerVue. While other systems are mounted on the truck and monitor speed and position, PowerVue uses satellite tracking to determine if a truck is in danger of a rollover or moving too fast.
Click here to read >>


New biometric system could secure ports and trucks
Biometrics used to be the stuff of science fiction films, where futuristic scanners read fingerprints or retinas to open doors or activate computers.

Land Line features a story on biometrics in real life and how the technology could be used by truckers to gain access to port gates or even be used to start engines instead of keys.
Click here to read >>


North Carolina Trucking Association Teams with Government Agencies to Enhance Highway Safety
The North Carolina Trucking Association has teamed with the North Carolina Governor’s Highway Safety Program to spearhead a new state initiative aimed at enhancing commercial vehicle safety.

The program is unique in that it not only seeks to educate passenger vehicle drivers about how to drive safely near trucks, but it also focuses on maximizing the trucking industry’s understanding and compliance with safety laws and regulations.
Click here to read >>

More Headlines
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Featured Truck

Volvo VT 880

The Volvo VT 880 is a premium-size, long-haul sleeper with a high-profile look… and all the space, comfort and storage you expect from Volvo. And take a look at that striking exterior. With all its beautiful chrome and brightwork, the 880 is a shining example of what a long haul truck can look and feel like.


Official Volvo Website
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