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PRESS RELEASE
CommercialTruckTrader Announces Partnership to Speed Sales Cycle for Advertisers
Norfolk, VA - March 27, 2008
Commercial Truck Trader, the leading online marketplace for buying and selling commercial trucks and trailers, announced today a new partnership with eStara Click to Call, a subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). Through this partnership, Commercial Truck Trader will provide enhanced calling and lead tracking capabilities. In effect, the partnership with eStara will shorten the sales cycle for commercial truck dealers by linking the buyer and seller more quickly and seemlessly.
"Delivering qualified leads to commercial truck dealers is our business. Anything that helps us do that more effectively is a win for our customers and for us," said Mark Bondi, general manager of Commercial Truck Trader. "eStara Click to Call gives us an advantage over other resources and provides dealers the technology for a personalized customer experience to secure increased sales by shortening the sales cycle."
eStara Click to Call helps transition potential truck buyers on CommercialTruckTrader.com from the research phase to a purchase by providing consistent cross channel experience. eStara Click to Call creates an easy shift from Web to the phone and allows dealers to engage customers and connect with them using real-time information about the caller, including data detailing the point during the transaction the shopper decided to make a call, encouraging a much more personalized sales experience.
This partnership is the latest in a series of product initiatives launched by CommercialTruckTrader.com designed to deliver more qualified leads to its dealers. Since the launch of their new website, Commercial Truck Trader has seen a 21% growth in visitors to its website, with a similar increase in number of leads provided to its network of 3,800 truck dealer advertisers.
eStara Click to Call delivers to Commercial Truck Trader's nationwide network of more than 3,800 dealerships a seamless hand-off from the Web to the phone, and a variety of features that help increase sales conversions, reduce web site abandonment and improve customer experience, including the ability to: Leverage business rules to target high-value customers, View customer data in real-time to minimize call handle times and route calls dynamically based on customer need or caller location.
"Publishers are looking for new ways to maintain their edge and enhancing online classified listings with technologies like eStara Click to Call not only differentiates services, but helps them cater to the unique needs of their audience," said Shari Solis, vice president, media at eStara. "eStara Click to Call provides the ability to connect with customers in a meaningful way online, where in the past a dealers may have missed an opportunity to engage them at an essential point in the buying process."
About Commercial Truck Trader CommercialTruckTrader.com is owned and operated by Dominion Enterprises. Formed in 1991, Dominion Enterprises is the nation's leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. Dedicated to satisfying consumer demand for efficient targeted advertising, these magazines are complemented by their more than 40 market leading Internet sites (Traderonline.com, ForRent.com, Homes.com and Roomsaver.com), each designed to serve a specific category like the automotive, specialty vehicle, apartment rental, homes for sale, employment and lodging segments. It also provides website hosting services for over 12,000 real estate agents, car dealers, and other specialty vehicle businesses. With over 335,000 outlets, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants. Dominion Enterprises' over 10,000 employees serve its customers through offices in most major cities in 47 states.
About Dominion Enterprises Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit www.DominionEnterprises.com.
