Whether your business uses commercial vehicles for cargo transport, local deliveries, or contracting work, every company faces the same challenge: attracting new customers. One of the very best ways to get your business in front of consumers is by using search engine optimization (SEO) and search engine marketing (SEM).
SEO involves making improvements to your website in order to help your company naturally show up higher in search engine results. SEM, a general term for many different types of paid search advertising, involves placing ads for your business website beside or at the top of search results.
To help small business owners, managers, and other decision-makers understand all the ins and outs of SEO and SEM, Commercial Truck Trader has created an on-demand webinar, featuring our VP of Audience Growth, Simon Heseltine. Leading the search team recently named “Best Global In-House Team” (2020 Global Search Awards), Simon has the expertise to help grow your website traffic and, ultimately, your small business. You can watch the webinar here.
But, you might be wondering why you should even care about SEO and SEM in the first place. Well you’re in luck, because we’re breaking down 7 reasons your business should be leveraging SEO and SEM.
1. Boost Visibility & Awareness
Using SEM to appear above the search results AND using SEO to show up within the search results means that your small business will be more visible and top of mind for customers. That awareness means you’ll be the name they think of when they start looking for businesses like yours.
2. Increase Traffic, Leads, & Sales
Most people never click past the first page of search results. So, if you’re not there, you’re missing out on the majority of possible customers. When you show up higher in search results, you’re more likely to increase clicks to your website, possible leads, and final sales.
3. Target Quality Customers
Customers who are browsing specific search results are actively looking for the goods or services you provide. That means the consumers you can reach with SEO and SEM are some of the most relevant, high-quality shoppers you could hope to reach.
4. Keep Up with the Competition
Marketers across industries report that SEO and SEM are some of the most important tools they use to reach customers. In other words, you can bet your competition is using SEO and SEM to increase their market share. To keep up and get ahead, you need to be using those strategies too.
5. Build a Smart Marketing Strategy
SEM provides immediate traffic, while SEO helps set you up for long-term results. So, using SEO and SEM together gives you a comprehensive marketing strategy that makes an instant impact, provides a foundation for ongoing success, and helps you capture shoppers across the sales funnel.
6. Speak Your Customers’ Language
SEM is great for helping you understand which relevant keywords customers use when searching for businesses like yours. You can easily and quickly test various keywords in SEM ads, and once you know the best keywords you can incorporate them into both your SEM and SEO efforts.
7. Receive Long-Term Value
A solid investment into SEO can provide a phenomenal return over time. Once your business’s website is optimized to show up higher within search results, it’s likely that it will remain in a strong position and continue to pull in traffic (and website popularity helps SEO too!).
There are some powerful reasons why your small business should care about SEO and SEM. For a deeper dive into how you can utilize these tools to grow your business, don’t forget to watch our SEO/SEM webinar. You can also download a free SEO/SEM guide that details all the key takeaways from the webinar.