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Commercial Truck News

The Best Places to Eat on the Road

Posted 10:00 AM September 9th

Driving a big rig is a unique profession. The constant travel and long hours arent for everyone, but trucking also has unique benefits, including opportunities to meet people from all walks of life, experience new places, see sights of natural beauty, and, perhaps best of all, taste all types offoodfrom across our diverse nation! …

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What Makes a Great Commercial Sales System?

Posted 10:00 AM September 2nd

In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed. Its true in sports and its true in sales. I have seen exceptionally talented …

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6 Tips for Boosting Commercial Sales with Attribution Data

Posted 10:00 AM August 19th

Dealers are increasingly relying on attribution analysis - the process of identifying which advertising channels convince consumers to make a purchase - to truly understand where their buyers are coming from and to guide their marketing and sales efforts. But once you have that data, what do you do with it? Attribution analysis provides essential information that you can use to optimize your campaigns …

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7 Models for Tracking Commercial Consumers Path-to-Purchase

Posted 10:00 AM August 12th

The 7 primary models of attribution are typically classified into three categories - memory attribution, single-click attribution, or multi-click attribution - and they each come with their own set of assumptions, benefits, and drawbacks. To help you best understand the various approaches to attribution, were breaking down the 7 models for tracking commercial consumers path-to-purchase …

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Tips for Keeping Comfy in the Drivers Seat

Posted 10:00 AM August 5th

Sitting in one place for hours on end is not exactly the biggest perk of a trucking career. Yes, you might get to see the world from your position within the cab, but it can get pretty uncomfortable too. We've written previously about ways to feel at home in the cab, but discomfort while driving can not only be a nuisance, it can also become a health concern. That's why were diving deeper into how truckers can …

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20 Ways to Feel at Home in the Cab

Posted 10:00 AM July 29th

Its no secret that driving can be a lonely profession, with truckers often struggling to stay connected on the road. Road transport is also a tough job, requiring drivers to spend practically all day rumbling along in a relatively confined cab. Any chance, then, for truckers to settle in and make the interior of their vehicle a little more cozy is always a welcome opportunity, especially for those operating sleeper-cabs over long hauls. Thats why were breaking down 20 …

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Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns

Posted 10:00 AM July 22nd

Being scrappy with resources doesnt mean a dealerships marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5C of our Scrappy Marketing on a Budget series …

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Why Attribution Matters for Commercial Vehicle Dealers

Posted 10:00 AM July 15th

Prior to the Internet, a consumers path to purchase was relatively linear. They relied heavily on local commercial dealerships for knowledge and information about various trucks, coming directly to you - the dealer - at the beginning of their decision-making process. With the rise of online research, however, it is very rare for todays customers to do their pre-purchase research in the store. This is particularly true …

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How to Create Content That Keeps Consumers Coming Back For More

Posted 10:00 AM July 8th

If you read our last post about content marketing, you know how important it is, but now its time to dive a bit deeper on how to actually put this technique to good use. Its important to give your content a purpose - thats why building a content strategy is crucial and can help you determine how to manage all of the amazing content you create. Content can definitely just live on your site, but with a solid strategy …

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6 Tips for Taking the Lead in Commercial Sales

Posted 10:00 AM July 1st

Success in commercial vehicle sales often comes down to small actions that place your dealership just ahead of the competition. Yet while the actions are small, the return in sales can be huge, which is why I refer to this principle as the magnifier effect. To think about it another way - consider a horse race where the lead horse only wins by a nose, but the prize money for 1st place is 10X what the runner-up receives …

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