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Commercial Truck News

What If: Should Retail Dealers Go Commercial?

Posted 4:03 PM April 12th

From time to time, its important to consider the state of the commercial industry. This is true for both dealers who sell commercial vehicles, and those who do not sell commercial but may be considering it. Before we dive deeper into the state of the commercial industry, I have a question for the retail dealers who do not sell on the commercial side: What if you could exponentially increase your connections, leads, sales, and profits? …

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Texting Truckers: How Dangerous is Distracted Driving?

Posted 10:31 AM April 5th

Even if you are not a truck driver, youve likely been warned about using your cell phone - especially texting - while operating a vehicle. However, the dangers of driving while distracted take on even greater significance when the vehicle being operated is a bigger work truck or van, or an even more massive semi-truck. This is not news to commercial drivers, 93% of whom believe that reading a text while driving is a distraction …

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Scrappy Marketing on a Budget: Planning Dynamic Email Campaigns

Posted 1:32 PM March 22nd

Being scrappy with resources doesnt mean a dealerships marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5B of our Scrappy Marketing on a Budget series, were discussing the How to Plan Dynamic Email Campaigns. …

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Striking Gold: Cultivating Your Top Customers for Continued Success

Posted 10:58 AM March 15th

The California Gold Rush may have ended over 160 years ago, but there is still gold to be found among your own customers. Every time I give a seminar or consult for a dealership, Im asked, Whats the fastest way to grow my business? My answer is always the same: Through your best clients. Just like gold that has been wisely invested, our top customers maintain and increase in value over time, providing both retained …

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8 Tips for Maintaining Mental Health on the Road

Posted 2:09 PM March 8th

What does it mean to be a successful truck driver? The quick answer is likely, delivering loads on-time and in-full. However, that answer focuses entirely on the duties of the job and overlooks the condition of the drivers. If we consider the totality of truckers lives, were more likely to say, Successful drivers are those who consistently deliver their loads safely, in a timely fashion, while maintaining a decent standard of living. …

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Scrappy Marketing on a Budget: Benefits of Dynamic Email Campaigns

Posted 10:32 AM March 6th

Being scrappy with resources doesnt mean a dealerships marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5A of our Scrappy Marketing on a Budget series, were discussing the Benefits of Crafting Dynamic Email Campaigns. …

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Sea of Opportunity: Tips for Organizational Networking

Posted 1:53 PM February 15th

Heres a fun fact: bottlenose dolphins and false-killer whales (which happen to look like orcas) are distinct species, but often form interspecies super-pods to coordinate hunting, with dolphins eating first and making way for the false-killers to prey upon smaller mackerel schools that hide among larger fish. In fact, dolphins and false-killers not only hunt together, but socialize, travel, rest, and even babysit in groups, forming …

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New Recommendations for Trucking Safety from the NTSB

Posted 11:01 AM February 14th

Humble truckers may not often mention it, but the work they do can be very dangerous. Its an unfortunate - but well-known - fact that thousands of people die every year in transportation accidents. In trucking, drivers are constantly faced with heavy traffic, distractions, stress, fatigue, and sleeping problems. As we look to solve issues in transportation, a changing world and innovations in technology can introduce …

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10 Tips for Building the Best Commercial Dealership Team

Posted 1:25 PM December 20th

Only a small percentage of new hires make it past the guaranteed draw period, much to the frustration of the commercial sales manager. What sets apart the dealerships that seem to consistently find success when building their team? In my view, the answer lies in developing and implementing quality hiring, training, and management practices. Here are 10 tips (3 tips on hiring, 5 on training, 2 on management) to help build …

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Scrappy Marketing on a Budget: Establish Local Partnerships

Posted 10:54 AM December 11th

Being scrappy with resources doesnt mean a dealerships marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 4 of our Scrappy Marketing on a Budget series, were discussing how that success can be achieved when dealers Establish Local Partnerships!! …

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